Banana Ball

“Banana Ball” by Jesse Cole is a high-energy, behind-the-scenes look at how one small baseball team transformed the game and the fan experience, forever. Cole, the owner of the Savannah Bananas, shares how he and his team took a sport often criticized for being slow and outdated and flipped it on its head with nonstop entertainment, wild rules, and a “Fans First” philosophy. From dancing players to on-field promotions and outrageous fan interaction, Cole explains how Banana Ball was born out of a refusal to settle for mediocrity in sports or business.

The book dives into the chaos and creativity behind building a brand that challenges the norms of professional baseball. Cole, known for always wearing a bright yellow tuxedo, shares candid stories of risk-taking, rejection, and reinvention. Whether it was making games free, creating TikTok content that went viral, or encouraging his players to perform choreographed dances mid-game, everything revolved around creating unforgettable experiences for fans, and embracing fun as a serious business strategy.

“Banana Ball” is about more than just baseball. It’s about leadership, culture, and rethinking what’s possible when you put purpose and people at the center. Cole’s relentless optimism, passion for experimentation, and commitment to joy shine through every page. This book is a playbook for dreamers, entrepreneurs, and anyone who’s ready to stop doing things the way they’ve always been done, and start having more fun along the way.