The Multicultural Mindset

In “The Multicultural Mindset”, Joycelyn David, CEO of AV Communications and recognized among the world’s 100 most influential Filipina women, distills over two decades of experience in multicultural marketing into a compelling leadership guide. She introduces the concept of the Multicultural Quotient (MQ)—a quantifiable measure of cultural intelligence, arguing that it’s the differentiator that elevates effective leaders into exceptional global changemakers.

Joycelyn emphasizes that in today’s highly interconnected and borderless business environment, success hinges on cross-cultural fluency. Through a blend of real-world case studies and actionable frameworks, she outlines how cultivating a strong MQ enables leaders to transcend cultural barriers and forge authentic connections across diverse markets and teams. Her practical strategies serve C-suite executives, entrepreneurs, and marketing professionals aiming to harness cultural intelligence as a strategic advantage.

This book is positioned as an essential leadership resource for the modern, borderless era. It underscores that as geographic distances shrink, the ability to understand and engage meaningfully across cultural differences is more critical than ever. By mastering MQ, Joycelyn argues, leaders can not only drive business growth but also cultivate inclusive innovation and collaboration on a global scale.