The Pivot

In “The Pivot”, BJ Coleman draws on his own life story, from being an NFL quarterback cut by the Green Bay Packers to becoming a CEO in behavioral health, to show how major setbacks can become launching pads for purpose and growth. He frames life’s unsettling moments (career changes, personal loss, unexpected obstacles) not as defeats, but as “pivots”: turning points where one’s mindset, priorities, and actions shift.

Coleman offers more than just inspirational tales; he gives practical tools and exercises to help readers navigate transitions well. That includes reframing failure, cultivating resilience, “failing faster,” leaning on support networks, assessing value over mere success, and aligning one’s daily habits with future-goals.

Ultimately, “The Pivot” is a guide for anyone facing an inflection point in life, whether that’s changing jobs, dealing with loss, or simply wanting to reinvent themselves. The book’s message: you don’t have to stay where you are, and sometimes the discomfort of change is exactly what leads to your next level. With a mix of vulnerability, discipline, and forward momentum, Coleman shows that when you lean into pivots, you can emerge wiser, stronger, and more aligned with your purpose.